About

I’ve generated over £1.5M in revenue through consultative sales, including £400K in my first six months, and ranked top 10 nationally in Q1 2026 with a conversion rate above 45%. I deliver against a personal target of £100K a month and have hit or beaten it in 10 to 11 of the last 12 months.

The work sits under FCA regulation, so every conversation applies Consumer Duty. I hold 95% QA scores and 99.9% CRM accuracy, build weekly performance reports in Excel, and mentor new starters on the sales process.

It’s My Shout is a talent scheme backed by BBC Cymru Wales. I persuaded leadership to move promotion of its 20th anniversary awards away from posters and university flyers to a social-first campaign, using Facebook and Instagram audience insights to make the case.

I recruited five Cardiff creators across fashion, lifestyle, comedy, food and the LGBTQ community, with 1.52M+ combined followers, and gave them full creative freedom. Tracking views through to tickets with Linktree and HubSpot, the ICC event sold out with paid tickets, one of the first sell-outs in the show’s 20-year history. Social reach grew 470% in six months and brand awareness 240%.

I also ran the organisation’s social media, led camera crews on marketing shoots, and built relationships with BBC Cymru Wales, S4C, Arts Council of Wales, the Welsh Government, Sony, Film Cymru and others.

Alongside my MSc, I led student society heads to plan and run campus events, and lifted student engagement by 64% through segmented digital campaigns, Mailchimp emails and A/B tested Snapchat and TikTok ads.

I restructured the restaurant’s marketing, delivering AED 300K+ in revenue and roughly 200% of profit target within six months. A rebuilt content strategy grew the social following by 60% and sales by 210% in three months.

I negotiated the restaurant’s first prime-location billboard, ran outdoor poster campaigns in areas such as DIFC to introduce African cuisine to a Middle East audience, secured a listing on a leading delivery marketplace, and built the website and Google Business Profile, reaching a top 10 Google ranking in its category.

I closed an AED 80K+ rebranding contract with a major technology client within my first 50 days, and increased average deal size by 42% by reaching decision makers directly through LinkedIn Sales Navigator with tailored proposals.

I managed Snapchat advertising and the Facebook and Instagram channels for a men’s grooming salon, which earned newspaper coverage during that time, including The Guardian Nigeria and The Sun Nigeria.

When a major oil company client with 5,000+ staff threatened to cancel, I led the response: retraining staff immediately, reaching families through newsletters, social, WhatsApp and SMS, and writing a crisis plan with the client’s HR team. The client stayed.

I managed 30+ corporate accounts, generated NGN 4.2M in new revenue during the pandemic, launched the company’s first virtual health talk for 2,100+ staff, and was promoted to Head of Digital Marketing, the youngest person in the company to run a department.

I set up all of the charity’s social channels, now 5,000+ followers combined, and pioneered fundraising that raised around US$20,000. I helped secure free access to the TumbleBooks digital library from Canada, and managed the Girl Power virtual exchange with a partner in Eswatini, training 200 girls.

I led marketing for the soap operas Tales of Eve and So Wrong So Wright, rebranded the company’s social channels and website, wrote press releases, and supported the launch of its TV station, Be Television.